Origin Stories: Bright Power's Caitlin Rood On The Hard Work Of Blending Affordable Housing And Sustainability

When Caitlin Rood entered the affordable housing industry in 2013 as an experienced sustainability professional, she had a plan. She would start with low-hanging fruit, accumulate savings, reinvest in deeper opportunities and repeat across the portfolio of Mercy Housing, which she ended up serving as national director of sustainability.

It was a strategy that worked for her in other industries. But she soon learned affordable housing is a little different.