Origin Stories: Switching From Tech To CRE Taught Cherre CEO L.D. Salmanson Patience

Coming from a background in private equity and technology, Cherre CEO and co-founder L.D. Salmanson's adjustment to commercial real estate's slow pace hasn't been easy. “Real estate, for the most part, is not a fast-moving industry, and it forces you to be more patient and supportive of long-term initiatives,” Salmanson said.