22 Original #CRE and #TECH Articles Written Exclusively For Propmodo.com

It has been at best an interesting year in commercial real estate, to say the least not to mention the world in general. At the beginning of the year, I committed to writing two articles a month for the website cre.tech.com. (Since rebranded to propmodo.com) and as always the topics although varied had a distinct focus on commercial real estate and technology. What follows is a detailed list and short summary of each article. CREtech Startup Marketing: How to Do It Right (Part 1 of 3) It's easy to spot. It’s also hard to execute and do it well. I fortunately or unfortunately have seen it all… CREtech Startup Marketing: How to Do It Right (Part 2 of 3) In the first installment of CREtech Startup Marketing: How to Do It Right, Part 1, we addressed the importance of strategic positioning, brand and web presence… CREtech Startup Marketing: How to Do It Right (Part 3 of 3) In Part 1 of this series, we addressed strategic positioning, brand and web presence. Continuing with Part 2 – blogging, PR, video, and SEO. Now we touch on a su… So You Want it All? No, You Can’t Have it and Here is Why Oh, the possibilities of this next sentence. “Could he possibly be talking about…..?” No, I’m not. Let’s get serious and get down to business. … Freedom From “The Man Working means what today? Open space, flexibility, working from wherever whenever. It's a given or so you would be led to think by today's media. It's an.. Blockchain and CRE: The Only Article You Will Ever Need to Read Bold statement, well yeah, it’s me after all. So this blockchain thing it’s all over the place, and there is so much hype and hyperbole. Once you get … CREtech Is Now a Global Community. Is That a Good Thing? London, Berlin, Mumbai, Ireland, Vienna, Netherlands, Brazil, Belgium, South Africa, Spain, France, Thailand, Israel, Denmark and on and on and on. Property … You Can Be the Landlord or You Can Provide Space as a Service You Can Be “The Landlord” or You Can Provide “Space As A Service.” Choose Wisely. Why? Because your career and future livelihood will depend on it. … Six Reasons Your Commercial Real Estate Technology Startup Will Fail Launching any new business is hard. Depending on who you believe, 80% – 95% of all businesses will fail in the first 5 – 10 years. A commercial real estate tech… The Commercial Real Estate Technology Purge is Coming I am expecting a downturn for CRE tech. Are you ready? Maybe I can help. “But Duke, things are going so well, what are you trying to do?” I’m not tryi… Commercial Real Estate Owners are Missing Their Big Opportunity What is the biggest, most obvious opportunity for the future of commercial real estate? What? Not enough patience or time? Do you just want to scroll until … Commercial Real Estate and the User Experience It’s been written about forever. Or at least it seems that way. Or maybe in your case and according to you not at all. All you seem to read about is how compa… Real Estate Technology Threatens Industry’s “Core Values” It’s a fairly common phrase that rolls off the lips of about everyone in real estate. “We are slow to adapt technology, the way we do business works.” Are You Ready for the Future of Commercial Real Estate? Are you ready for the future of commercial real estate? No, you are not! I said no, you are not. There is an unrealistic idea of what commercial real esta… They Call It Building a Tribe but I Call It Taking Over the World Building the tribe. We have all heard the term “building a tribe” and it’s been around long enough for most people to grasp what it means to do so. … What’s the Point of Broker Branding Again? Google anything commercial real estate and broker branding or marketing and what do you get? Tips for mailers (not kidding). How to utilize signage (make sure … 34 Questions Every CRE Tech Startup Must Ask Themselves Today In the scene that is CRE and tech, you must stake your claim to whatever place you want. I welcome any and all, especially the contrarians and naysayers, ple… Is There a Marketing Disconnect Between CRE Tech Startups and Their Customers? What is my definition of the market disconnect? I’m not sure it’s a complete definition but it is the disconnect between what the tech or CRE tech compan… The Billion Dollar CRE Tech Idea That You Won’t Execute As usual a bold and ridiculous statement for me right? What possible billion-dollar tech idea might I have that no one else has thought of and executed? And if … Are You Adapting to Commercial Real Estate Technology Quickly Enough? This is a statement that has been asked so many times over the past few years. You are told to get tech, be tech or perish. But for some reason, that stateme… Here Are the 3 Reasons Why Are You Failing at Content Marketing Content marketing is a marathon and not a sprint. It’s designed to help you in the long term. It’s not designed as a “quick fix.” Commercial real est… 7 Reasons Real Estate Marketers Should Invest in Paid Advertising Since its inception in the early 2000s, pay per click (PPC) advertising has grown to be a staple of every major brands’ digital marketing strategy. Paid and o… There you have it. All original and all me. See I can do paragraphs and stuff, sometimes, generally, when I want to. I hope you picked something up from an article you can take away and use to further the beautiful business of commercial real estate. Take over the world people!!!! The Evolution of REX. Prototypes, Seed Rounds, and Beta. A couple of years ago I posted The Office Christmas Party and to rave reviews. I used the visual format of gifs just to make it different and interesting. Maybe it's time to revive it in some form and possibly make this an annual thing. There... What is the state of retail today? Wait, what is the real state of retail today in one of the biggest retail markets in the world? Is gentrification a relevant term? How does that affect the marketplace? Can you just blame Amazon for everything... Arie Barendrecht CEO WiredScore. Company Founded. 2013 Company Headquarters. New York, New York Website: www.wiredscore.com Company employees approximately 11-50. WiredScore is the organization behind Wired Certification, the internationally...