Etsy Is Reining In Brick-and-Mortar Ambitions, Alienating Sellers

Natalie Jacob has been selling jewelry on Etsy Inc. almost since its founding more than a decade ago. As Etsy grew, so did her business, until she could afford to do it full-time. So when the company started Etsy Wholesale to link sellers with brick-and-mortar retailers looking for one-of-a-kind goods, Jacob jumped at the chance. Etsy Wholesale even got her jewelry into Macy's flagship Herald Square store in New York during the holiday shopping season.