How to make REBNY's listing syndication service work for you

Last week, The New York Times announced they will provide readers with residential real estate listings from the Real Estate Board of New York’s (REBNY) Residential Listing Service (RLS) through Syndication. The deal was widely reported as a move that makes sense for the Times, for REBNY members, and for consumers alike. This news comes on the heels of similar recent agreements with Realtor.com, Home.com and other sites that will provide RLS data to a growing network of public real estate listing sites. It’s hard to believe that the new Syndication service was launched just over a month ago, a result of over two years of development by committed real estate and technology professionals. It empowers residential brokers and agents to improve and grow their businesses by centralizing listing data through a single feed. Opting into Syndication saves time by helping real estate professionals more efficiently serve their clients, while enabling them to reach thousands of more potential buyers and renters, and providing consumers with the most accurate and up-to-date listings available. By streamlining the simultaneous sharing of listings, Syndication enhances listing visibility, ensures data accuracy, provides participating brokers and agents with one point of contact (REBNY) as the support hub for centralized issue resolution, and it’s free for RLS participants. Residential brokerage firms that have opted into RLS Syndication are already benefitting from the efficiency and opportunities it provides. More than 16,000 active listings are being syndicated by nearly 12,000 agents. Now, here’s where you come in. Firms need to manually opt into Syndication for their listings to appear on our partners’ websites. This process only takes a few minutes to implement, but is a crucial step to ensuring that you’re officially in. Even if you’re already a REBNY member/RLS participant, you must opt-in to join and then select the websites you want your listings to appear on. As Syndication improves the way that listing data is shared in New York City, you don’t want to be left behind. The websites participating in our Syndication direct network are among the top players in the industry and include Realtor.com, RentHop, Homes.com, Apartable, LeaseBreak, LeaseHop, CampusCribz, CompIt, and YourNeighborhood, among others. This network continues to grow each day and momentum continues to build as news spreads of our groundbreaking partnership with the New York Times Real Estate section, their decision to stop charging brokerage firms to list on their website, and instead accept exclusive residential listings directly from the RLS through Syndication. If you haven’t opted into RLS Syndication yet, you’re missing out. Syndication represents a step forward for the industry as we are committed to being the single trusted point for real estate information in New York City. In other REBNY news: Join REBNY Education Committee member, Mindy Diane Feldman of Halstead Property, LLC, for a deep dive into how to develop business over the short, medium and long term at our Residential Sales Agent Boot Camp seminar to be held on Tuesday, September 26, from 9:00 to 10:00 a.m. at REBNY. This seminar will cover new approaches to conceptualizing client acquisition and business development, and provide concrete examples of proven tactics to find your next 10 clients – or your next 100. Register online at REBNY.com. We will be hosting our first ever #REBNYTech Hackathon 2017 on Friday, October 13 through Sunday, October 15 at the Urban Tech Hub at Grand Central Tech (335 Madison Avenue). Over these three days during NYC Real Estate Tech Week, the #REBNYTech Hackathon will bring together 200 of the brightest minds in the property and technology industries to hack cutting edge solutions to real-world challenges faced by the world’s leading real estate companies. Teams will work across six challenge categories to compete for a total of $50,000 in cash and prizes made possible through the support of our newly formed REBNYTech Committee. In addition, the event will feature speakers from across PropTech and real estate, and will attract high profile corporate sponsors and organizational partners. We’ve partnered with 22 of the City’s leading universities, organizations, and institutions to broadcast this opportunity to over 60,000 tech-minded New Yorkers. To attend the event or register your startup or tech company team, visit rebnytechhack.splashthat.com. Network and hear industry leaders speak about the future of the New York City retail market at our upcoming REBNY Members’ Luncheon, “What’s ‘in Store’ for NYC Retail,” to be held on Wednesday, October 18 from 11:45 a.m. to 2:00 p.m. at the New York Hilton Midtown (1335 Avenue of the Americas, Grand Ballroom). Moderator Robin Abrams, Vice Chairman of Retail at Eastern Consolidated, will be joined by experts Michael Goldban, Senior Vice President of Retail Leasing at Brookfield Office Properties; Brad Mendelson, Vice Chairman at Colliers International; and Richard Wagman, Managing Partner at Madison Capital. To purchase tickets or a table at the event sponsored by Donald Zucker Company, JP Morgan Chase & Co., Kalikow, L&L Holding Company, Silverstein Properties, and Vornado Realty Trust, visit the event calendar at rebny.com. Contact [email protected] for information on current and future sponsorship opportunities. REBNY members: join us for our 29th Annual Residential Deal of the Year Charity & Awards Gala: “Go West” to be held on Thursday, October 26 from 6:00-10:30 p.m. at Metropolitan West (639 West 46th Street).