Placer.ai, a location analytics startup, finds $100M at a $1B valuation

Many of us are moving around these days a lot less than we used to — because of COVID, we’re working from home instead of an office; and we are traveling and going out less. Now, as we shift back into more “normal” behavior, a startup that’s helping to better understand where and how we are getting around has picked up a significant round of funding. Placer.ai, which has built a platform to track and understand footfall in a variety of venues, has raised $100 million, funding that it will be using to continue expanding its platform. Placer has confirmed that the round values it at $1 billion.