Pointy raises $12M Series B to help bricks and mortar retailers fight Amazon

Pointy​,​ the​ ​startup​ ​that​ offers tech to help ​bricks and mortar​ ​retailers, put their stock online so that it can be discovered via search engines, has picked up $12 million in new funding. The Series B round is led by Polaris Partners and Vulcan Capital, and brings total funding for the Irish company to $19 million.

Founded on the premise that people often resort to e-commerce behemoths like Amazon because they can’t find the same item locally, Pointy has developed a hardware and cloud software solution that makes it easy to create a bespoke website as means of making local stock discoverable online. Specifically, the ​”Pointy​ ​box”​ hardware ​gadget connects to a store’s barcode scanner and automatically puts scanned items on a Pointy-powered website for the store.