PredictHQ exits stealth with $10 million to help Uber and others forecast demand surges

If you’ve ever tried to hail an Uber in the midst of a major sports event or during a torrential downpour, you may have noticed that the price you’re quoted is higher than normal. That’s all down to surge pricing, a mechanism that Uber has long employed to manage supply — and, yes, charge more money — when demand is high.