Q&A with CREtech’s Michael Beckerman: Proptech is Now a “Must Have”

When we started Connect seven years ago, we realized that we couldn’t just be a news organization. Informing the industry was important, but showing the experience and intelligence behind the deal was just as important. Taking commercial real estate digital took on a whole new meaning. As the proptech world was growing, people realized that new technologies were exciting, but they also had to look at their own homes first, which was a basic website, social media and messaging; most didn’t even have CRMs. So, when I say Connect has taken dozens of companies digital, it means we have helped them with all of these things. We have created websites for some of the largest property owners over the past seven years, and built them communication and content platforms.