Retail Startup Neighborhood Goods Raises $11M to Expand Into NYC

The Dallas-based startup Neighborhood Goods, a retail store that features a rotating roster of digital brands, has raised $11 million in Series A funding and is plotting to open its first New York City location in Chelsea Market. 

The company, which features direct-to-consumer brands like Dollar Shave Club, Rothy’s and Stadium Goods, is using the funding to open its Chelsea Market location in the Meatpacking District this fall, according to Neighborhood Goods co-founder Matt Alexander. It’s also planning to open an Austin, Texas, location next year on the city’s South Congress retail corridor, and is working on developing a proprietary tech platform.