Retailers Cannot Venture On Without Data Insights

Data has become more important than ever for retail investors trying to compete and remain relevant amid changing consumer demands for brick and mortar and e-commerce shopping platforms, Meghann Martindale, CBRE’s global head of retail research, tells GlobeSt.com. The commercial real estate services firm is actively bulking up its retail research to provide information to its brokers and clients about trade areas, asset types, and market exposure to optimize their position and operations in the changing market, Martindale said. “Retail assets are far more complex in today’s landscape.  Investors and occupiers alike must understand traditional evaluations such as how their sites fit into the trade area, competition, and how to maximize shopper traffic and sales,” Martindale said.