Rethinking Real Estate: The Big Case For Small Residential

What market is twice as big as the hotel industry and has not yet been disrupted by technology? The small residential industry. If you've never heard of it, there’s a reason.

People often refer to multifamily as an industry representing all buildings/complexes with anywhere from two units to over 1,000 units. Less familiar to some, but also very large, is the single-family rental industry. However, separating the rental housing sector into these two categories misses the mark. Allow me to introduce two alternative categories: small residential and large residential. I define small residential to include all single-family rental (SFR) homes and multifamily buildings with up to 49 units, and large residential to include all buildings/complexes with 50 units or more.