What market is twice as big as the hotel industry and has not yet been disrupted by technology? The small residential industry. If you've never heard of it, there’s a reason.
People often refer to multifamily as an industry representing all buildings/complexes with anywhere from two units to over 1,000 units. Less familiar to some, but also very large, is the single-family rental industry. However, separating the rental housing sector into these two categories misses the mark. Allow me to introduce two alternative categories: small residential and large residential. I define small residential to include all single-family rental (SFR) homes and multifamily buildings with up to 49 units, and large residential to include all buildings/complexes with 50 units or more.