RXR Is Turning 75 Rockefeller Plaza Into A Unicorn Playground

Airbnb recently decided it would pilot a new hotel-type partnership at a Midtown Manhattan skyscraper. Now WeWork is also partnering with the building's landlord, RXR Realty, to open a space with a partnership it has never tried before in the U.S.

The building, 75 Rockefeller Plaza, is controlled by RXR Realty, which holds a 99-year ground lease and is headquartered on the 14th floor. WeWork will occupy 90K SF across four floors, but rather than sign a traditional lease, as it does with most of its hundreds of locations, WeWork and RXR have entered into a cost- and profit-sharing agreement.