Shutterstock pays $75 million for 3D image company Turbosquid

Take a second look at a stock photo of a coffee cup or soup can, and you may notice something: It’s not actually a photograph. It just might be CGI—a computer generated image of whatever product that particular company’s hawking. Take Swedish retailer Ikea, which has been using CGI photos since as early as 2006: 3D models can trick you into thinking they’re the real deal. And it might soon be the norm.