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Six Surprising Data Sources Probably Being Overlooked In Your Multifamily Analysis

Data is the lifeblood of property analysis. From local demographics to employment statistics, the real estate industry has long relied on established metrics of conventional analysis to evaluate multifamily assets. But are traditional methods of analysis truly delivering the greatest possible value to the industry?

In a world being transformed by advances in data science and artificial intelligence, there’s a veritable treasure trove of untapped data sources that can supplement our analyses and ability to predict asset behavior — and thereby unlock new value for the real estate industry. Among the hundreds of data sources that can deliver deep, value-enhancing insights are some unexpected and even exotic ones. With billions on the line, here’s a look at what our firm has uncovered about the unconventional data sources that the industry can’t afford to ignore in the era of AI.