Take that, Zillow: Hamptons firms’ listings site goes live this week

As tension with Zillow builds over Hamptons real estate listings, some residential firms are launching their own consumer-facing portal. The group, dubbed the Hamptons Real Estate Association, plans for HamptonsRE.com to go live Thursday after several months of behind-the-scenes work, sources told The Real Deal. The nascent association was formed earlier this year and includes the Corcoran Group, Sotheby’s International Realty, Saunders & Associates, Brown Harris Stevens and Halstead.