“They’ll do it until they can’t”: StreetEasy’s rental hike squeezes brokers amid tough market

In a market marred by oversupply and concession mania, StreetEasy’s rental fee hike is inviting a new wave of criticism.

After introducing a fee last year of $3 per day per rental listing, the portal immediately attracted outrage from the industry. Now, with the increase to $4.50, some industry players see the move as a way for Zillow Group to boost revenue as its share price has taken a beating — while forcing agents to shell out for a platform that still dominates the market.