This Is The Lesson Startup Founders Should Learn From Emoov's Demise

At the start of December, online estate agent Emoov made headlines for all the wrong reasons when it filed for voluntary administration. Only a few months before, it was being hailed as the darling of the London proptech scene, with a three-way tie-up with Tepilo and Urban, valued at over £100 million, which was supposed to pave the way for an IPO in 2019. In July, it raised a ‘last chance’ crowdfunding round for investors wanting to come onboard pre-IPO, raising £2 million on top of the funds it claimed to have acquired as part of the merger.