This UK startup thinks it can win the self-driving car race with better machine learning

A new U.K. self-driving car startup founded by Amar Shah and Alex Kendall, two machine learning PhDs from University of Cambridge, is de-cloaking today. Wayve — backed by New York-based Compound, Europe’s Fly Ventures, and Brent Hoberman’s Firstminute Capital — is building what it describes as “end-to-end machine learning algorithms” to make autonomous vehicles a reality, an approach it claims is different to much of the conventional thinking on self-driving cars.