Watch Out Walmart: Amazon Is Turning Prime Day Into An Offline Event Too

Amazon's Prime Day is coming on July 15 and 16 this year, and it has already taken it into the physical realm through Whole Foods. In doing so, it has once again forced its biggest competitors to play catch-up.

In the five years of the promotion, Amazon has created a sales juggernaut on an otherwise unremarkable weekday in July. Even Black Friday is losing some of its luster compared to Prime Day; the impact is so significant that dozens of major retailers have launched their own events on the same weekend just to ride Amazon's coattails, foot traffic data tracking service Placer.ai reports.