Westfield Taps Verishop To Bring Digital Stores To Its Physical Malls

Major retail landlord Unibail-Rodamco-Westfield has inked a deal with Verishop, an e-commerce platform, to open 14 pop-up or inline retail concepts at eight Westfield shopping centers in the United States. The line between online and physical retail is increasingly blurry as new shops, or "digitally native vertical brands," open in malls. Among others, eyeglasses seller Warby Parker, shirt seller Untuckit and lingerie shop Adore Me — all with origins online — have opened physical stores in recent years.