What Went Wrong With Zillow? A Real-Estate Algorithm Derailed Its Big Bet
brandonlin
·
1 minute read
When executives at Zillow Group Inc. Z -1.72% pored over the company’s earnings in the spring, they saw a problem: The real-estate firm was making too much money.
Zillow, which rose to prominence with online listings, had bet its future on an algorithm-based home-flipping outfit called Zillow Offers, which would buy houses, make minor renovations and sell quickly.
