Why Brokers Can’t Sleep on Tech

BOSTON—The effect of technology on commercial real estate brokerage will be one of re-intermediation, not disintermediation, asserts Kevin Maggiacomo, CEO and president of SVN International Corp. (SVN). High-tech innovation is having a profound and positive effect on the roles and goals of expert CRE brokers, making them more efficient and effective in the process.

“What’s missing from most of the disintermediation questions posed to me is an appreciation for the wide range of possibilities and scale at which technology can impact CRE brokerage,” said Maggiacomo. “Instead the discussion quickly turns to the more remarkable topic of if and when the traditional role of the broker will be rendered obsolete. That’s the biggest misconception out there.”