The One Reason Why Your Tenants Prefer WeWork Over Traditional CRE

Commercial landlords: if you're not afraid of WeWork stealing your tenants, you should at least be afraid of the precedent they've set for all other tenant experiences.

You see, tenants don't love coworking spaces like WeWork just because they blast hip hop music, or offer cold brew coffee on tap – your tenants love WeWork because it makes them feel like they are part of a community and experience tailored specifically to them.

Personalization of the user experience is a huge driver of WeWork's immediate and ongoing success. They came out of the gates with an innate capacity to cater to the modern worker – the worker who is always using their phone and programmed to expect the consumerization of products & services, who expects premium amenities, and who is used to being a part of digital and real world communities. We refer to these modern workers – often millennials – as the Connected Tenant, and they are getting very used to experiencing high-touch concierge-style service in many aspects of their lives.